Aug 10 2017
The magnificent World of SEO Meta Tags.
Meta tags represent the beginning of most SEO training section, for better or for worse. I contemplate exactly how to introduce this topic because we always hear the negative side of Meta tags. One of the first thing dissected in any site review is the misuse of Meta tags, mainly because they are at the top of every page in the header and are therefore the first thing to seen. But we don’t want it too negative; Meta tags are some of the best tools in a search marketer’s list.
Do Meta Tags Help SEO?
Yes they do, but not all of them and not all of the time. Don’t add Meta tags you don’t need – they just take up the code space. The less code you have, the better. It is the data about the data on your page.
The good Meta tags
There are some Meta tags you should include on every page, so if you can work with just these, please do.
- Meta content type – This tag is necessary to declare your character set for the page and should be present on every page. A few options are listed below, but your web designer should know what’s best for your site.
- Title – the title tag doesn’t start with “meta,” it is in the header that contains that contains information that’s very important to SEO. You should always have a unique title tag on every page that describes the page.
- Meta description – This tag doesn’t influence ranking, but it’s very important. It’s the ad copy that will decide if users click on your result. Keep it within 160 characters, and write it to catch the user’s attention.
- Viewport – In this mobile world, you should be specifying the viewport. If you don’t you, you run the risk of having a poor mobile experience.
The bad Meta tags
Nothing bad will happen if you use these Meta tags on your site – let me just makes that clear. They are a waste of space .If you are ready and willing, it might be time for some spring cleaning of you
- Author/ web author – This tag is used to name of the author of the page.
- Rating – This tag is used to denote the maturity rating of the content.
- Expiration/date – This is used to note when the pages expires, and the date the page was made.
- Abstract – This tag is sometimes used to place an abstract of the content.
- Generator – This is used to note what program created the page.
- Distribution – The “distribution” value is evidently used to control who can access the document, typically set to “global”.
- Cache control – This tag is set to controlling when and how often a page is cached in the browser.
- Resource type – This is used to name the type of resource the page is, like “document”.
- Revisit after – This Meta tag is a command to the robots o return to a page after a specific period of time.